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Saturday, April 18, 2009

GLORIA ROMERO: 50s COKE ENDORSER

Beauteous Gloria Romero, the 50s Queen of Philippine Movies, endorsing Coca Cola.



Coca Cola Print Ads/ 1950s


10 comments:

Rodolfo Samonte said...

Simon,
Wow, I love this. Indeed Gloria Romero was so beautiful at that time and the Queen of Philippine Movies (taking over from Carmen Rosales). We had her as our model for some product I don't remember now (probably Procter and Gamble), when I was working with advertising, and they were all praises for her. A true professional actress, she could instantly change to whatever is called for to pose for the commercial.
Rod

Video 48 said...

Even up to this day, Ms. Romero still exemplifies that exceptional trait and quality, that of being a true professional actress.

Anonymous said...

Simon,

It's hard to believe na diyes sentimos lang ang Coke noon ng panahon ni Gloria.....



Auggie

Rodolfo Samonte said...

Auggie,
Cosmos at Sarsi, singko lang yata. Diyes sentimos din ang pamasahe sa jeep at bus kahit gaano kalayo. Libre pa kung kandong ka ni ermat. Sineng 3rd run, beynte-singko. Hindi ko matandaan kung magkano ang First-run, hanggang 2nd-run at 3rd-run theaters lang ang kaya ko noon, hahaha.
Rod

Anonymous said...

Rod,

Other tig-sisingkong beverages were: BAYANI, MALAYAN and IDEAL. Tig-di-diyes were: CANADA DRY in various flavors, RC COLA, DR.PEPPER, 7UP, ROYAL and BIRELEYS. PACOSTA CHOCOLAIT and MILK and MAGNOLIA sold for 25 centavos and so with the Ham & Cheese sandwich sold at UST ATELIER's Cooperative.

A first run movie ticket at the Orchestra sold for 1.20, second run orchestra tickets cost 85 centavos, third run ,I think sold for 30 centavos.

Did you know the cost of MACOMBER, SABALVARO, MARVIN and DAN GULAPA trousers ? I forgot.


Auggie

Rodolfo Samonte said...

Auggie,
Onga, Bayani, Malayan at Ideal, pati Cosmos ang sama ng lasa, hahahaha. Then Royal Tru-Orange came along with the advertised pulp bits, mas masarap. Oo nga pala S1.20 ang First-Run, third run ay S.25 lang. Sa Metro yata sa may R.Hidalgo kanto ng QC Blvd. beinte singko rin, pero tatlong sine, ang init at standing room lagi. Putsa matiyaga din akong manood doon. Tatlong sine ba naman.
Hindi ko alam yung mga brand-name na pantalon, kung ano lang ang mabigay ni ermat, mahirap lang kami. Sa UST natoto akong manigarilyo, kakabigay ng mga barkada at kaklase. Nang naghahanap na ako, ayaw nang magbigay, yung baon ko ang binibili ko ng tingi. Singko yata ang isang Union, o Philip Morris, Camel at Chesterfield. Isang pakete piso, o S.85. Pinakamahal yung Salem, it think it was S1.75. Pag walang-wala na talaga yung matamis na local na lang, ayos na rin, diyes sentimos ang lima, hahahaha. Years later after I graduated, natigil ko rin ang sigarilyo.
Rod

Anonymous said...

Rod,

Noong kumikita ka na sa Advertising, anong brand na ang yosi mo ? MORE ? LUCKY STRIKES ? KENT ? MARLBORO ?

Auggie

Anonymous said...

Rod,

Noong kumikita ka na sa Advertising, anong brand na ang yosi mo ? MORE ? LUCKY STRIKES ? KENT ? MARLBORO ?

Auggie

Rodolfo Samonte said...

Auggie,
Actually favorite ko nun blue seal na Union, matapang ito at gumuguhit sa baga. Kung wala minsan Chesterfield, Pall Mall, o Philip Morris. Pero natigil ko ang pagsisigarilyo after two years in advertising. Naging chain smoker kasi ako, at least two packs a day, masama sa katawan at baga.
Rod

Anonymous said...

Thanks for sharing the print ad of
coke with Gloria Romero.

Do you have other photos at this age
that i can use to create a protrait
painting?

thanks.

monty

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