“I would highly appreciate very much if you would at least acknowledge any materials used or at least ask for a permission first. Unless specified, all other materials are from the private collection of the blog owner. Thank you very much!”
Wednesday, November 19, 2025
MORE ON PRE-WAR TAGALOG MOVIES: ROSARIO MORENO, JOSE PADILLA, JR., ERNESTO LA GUARDIA, WITH BILLY VIZCARRA, ROSARIO LAM, PACITA DEL RIO, JOSE NIETO, ANA GARCIA, BABY CITA ROSAL IN "DATING SUMPAAN" (1940)
Sunday, November 16, 2025
MORE ON PRE-WAR TAGALOG MOVIES: ROSARIO MORENO, ERNESTO LA GUARDIA, WITH NATY RUBI, PEDRO FAUSTINO, MANUEL BARBEYTO, FRANCO GARCIA, GUILLERMO E. CARLS, JOAQUIN GAVINO, MERCEDES DE GAVINO IN "MAHAL PA RIN KITA" (1940)/ UPDATED
Saturday, November 15, 2025
MORE ON PRE-WAR TAGALOG MOVIES: ROSARIO MORENO, LEOPOLDO SALCEDO, WITH FERNANDO ROYO, NATI RUBI, ANDOY BALULBALUNAN, DELY ATAYATAYAN AND PUGO & TOGO IN "LIBINGANG BAKAL" (1940)
Wednesday, November 12, 2025
MORE ON PRE-WAR TAGALOG MOVIES: ROSARIO MORENO, JOSE PADILLA, JR., WITH FERNANDO ROYO, PEDRO FAUSTINO, NATI RUBI, FRANCO GARCIA, EXEQUIEL SEGOVIA, PUGO & TOGO, CLARITA DE RUIZ, MERCEDES DE GAVINO IN "MAGPAKAILAN MAN" (1940)
Excelsior Pictures presents “Magpakailan Man,” a deeply moving drama about a blind beggar girl who finds love in an idle, luck-chasing gambler—and her remarkable rise from poverty. Opening today at the Grand Theatre, the film bears the distinctive directorial touch of Carlos Padilla, acclaimed for such well-received works as “Sa Dating Pugad” and “Ave Maria.”
Critics hail “Magpakailan Man” as one of Excelsior’s finest dramatic offerings to date. Rosario Moreno, among the brightest stars in Philippine cinema, delivers a memorable portrayal of the blind heroine with a realism so convincing it transcends mere acting. This challenging role—her first of its kind—further showcases her emotional depth and artistry.
Opposite her, Jose Padilla, Jr. gives a sincere and compelling performance as the unemployed young man who turns to gambling to survive. Together, Moreno and Padilla form a screen partnership that brings heart and humanity to Gervasio Santiago’s touching story.
The film weaves pathos, intrigue, and suspense through the intersecting lives of the humble beggar and the reckless gambler. There is heartbreak in the heroine’s failure to recognize her devoted lover—and ultimate joy when fate reunites them in a moving finale.
Rounding out the cast are Fernando Royo, Pedro Faustino, Nati Rubi, Franco Garcia, Exequiel Segovia, Pugo & Togo, Clarita de Ruis, and Mercedes de Gavino.
Musical direction is by Miguel Velarde, Jr., whose tuneful compositions add warmth and charm to the production. Luis F. Nolasco served as production manager.
“Magpakailan Man” stands as a tender and heartfelt story of love, sacrifice, and redemption—an Excelsior production sure to touch audiences “for all time.” (The Tribune, June 20, 1940)
The movie was released and shown at Grand Theater, June 20, 1940.
Saturday, November 8, 2025
MORE ON PRE-WAR TAGALOG MOVIES: ROSARIO MORENO, RUDY CONCEPCION, WITH SILVIA ROSALES, NATY BERNARDO, PEDRO FAUSTINO, NATI RUBI, FRANCO GARCIA, BILLY VIZCARRA, JOAQUIN GAVINO IN "PAKIUSAP" (1940)/ UPDATED
Synopsis:
Ernesto, the good-looking son of Don Andres, on the other hand, disguised himself as a lowly farmer from a nearby barrio so as to get near Amparing. The two eventually fell in love.
Life became hard on the family of Amparing--- Mang Teong was fired from his job when he vehemently refused Don Andres’ gifts in exchange of Amparing’s hand. Her mother, Aling Clara (Naty Bernardo) was down due to a lingering illness. At the same time, she learned of Ernesto’s true identity. Amparing, feeling he was betrayed, broke off with Ernesto.
Amparing tried to look for job but to no avail. Desperate, she decided to approach Don Andres and ask for financial assistance--- for his father, who was in jail and for her ailing mother for the medical needs. In return, she had to marry Don Andres.
Ernesto returned and learned of Amparing’s upcoming marriage to his father. In a drastic move, he snatched Amparing.
It was a happy ending for the couple as Don Andres realized his mistake and ask for forgiveness.
As Amparing (Rosario Moreno) in one of the several unforgettable musical numbers.
Don Andres (Franco Garcia) woos Amparing
Amparing
Mang Teong advises Amparing
Rudy Concepcion as Ernesto serenading Amparing
Another musical number--- a duet between Amparing...
... and Ernesto
Pedro Faustino as Mang Teong
Ernesto and Ester (Sylvia Rosales)
Amparing and Ernesto in a confrontation scene
Don Andres and son Ernesto
Ernesto races against time
Ernesto asks Amparing to go with him
The couple escapes in a banca
The finale
Monday, November 3, 2025
MORE ON PRE-WAR TAGALOG MOVIES: ROSARIO MORENO, RUDY CONEPCION, TITA DURAN, WITH PRECIOSO PALMA, NATI RUBI, NATY BERNARDO, EXEQUIEL SEGOVIA, JOAQUIN GAVINO, MERCEDES DE GAVINO IN "TUNAY NA INA" (1939)
Rosario Moreno and Rudy Concepcion
Courtesy of Excelsior Films

Meanwhile, Antonio comes back and blackmails
Tuesday, October 28, 2025
MORE ON PRE-WAR TAGALOG MOVIES: ROSARIO MORENO, CARLOS PADILLA, NATY BERNARDO, WITH FERNANDO ROYO, MARIA MIRANDA, MIGUEL ANZURES, EXEQUIEL SEGOVIA, JOAQUIN SAN AGUSTIN, JOAQUIN GAVINO, JOSE BERNARDO IN "SIYA'Y AKING ANAK" (1939)
Tuesday, October 21, 2025
MORE ON PRE-WAR TAGALOG MOVIES: ROSARIO MORENO AND ROGELIO DE LA ROSA, WITH SILVIA ROSALES, ERNESTO LA GUARDIA, MIGUEL ANZURES, SOLEDAD AQUINO, NATI RUBI, PRECIOSO PALMA IN "LAGOT NA KUWINTAS" (1939)/ UPDATED
Cast Rosario Moreno, Rogelio dela Rosa, Silvia Rosales, Ernesto La Guardia, Miguel Anzures, Soledad Aquino, Naty Rubi, Precioso Palma, Billy Vizcarra, Joaquin Gavino, Patring Gomez
"Movie flyers have been used by theater owners as promotional ads to drum up business for movies. They would print them up from materials provided by the studio, adding information on local screening times and locations. Although they were cheaply produced, many of the flyers were quite nicely designed and are now considered highly collectibles. In many cases the original films have been lost, making the surviving flyers the only visual record of numerous movies."


























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