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Sunday, November 28, 2010

"EVER THEATER" : FIRST ANNIVERSARY SOUVENIR BROCHURE/ 1955



The Ever Theater is located along the once bustling Rizal Avenue in Manila. Owned by the Rufino family, the theater was designed by National Artist Juan Nakpil. Dubbed as the most luxurious in the Far East, it opened its door to the public in 1954 with “Prince Valiant” as its inaugural release. With a seating capacity of 1,300, the theater was praised by Walter Gropius, a renowned architect, for its outstanding qualities and architectural designs.

Browsing through the pages of a 1955 Souvenir Brochure commemorating Ever's first anniversary, brings back golden memories of days gone. Once stood magnificently, the building is currently closed as a theater but now serves as a commercial arcade.








click images to enlarge




7 comments:

Anonymous said...

walter gropius

Anonymous said...

Simon, sa Ever Theater ko napanood ang The Sound of Music, Zardoz at Elektrika Kase Eh...one of my fave theater nung bata pa ako...actually the father of a friend of mine used to work as a projector man sa State Theater also owned bt the Rufinos..kaya noon madalas kami libre manood sa Ever, State and Avenue...

Noli

Video 48 said...

Noli, napanood ko din dito ang "Planet of the Apes." Nakapila kami, SRO! Ang "Sound of Music" twice ko napanood, full packed din ang sinehan.

urbanroamer said...

Ever Theater is now the site of Astrotel motel, if I'm not mistaken.

by the way, I'd also like to ask for your permission in using some of your entries here as reference for some future posts in my blog: http://urbanroamer.wordpress.com, especially the ones that talk about the old movie houses in Metro Manila. thanks!

Asunta Rufino said...

Thank you for making a blog about one of the theaters my family used to own before...

Anonymous said...

I've seen The Sound of Music here. They play it every Easter Sunday. Also, Superman by Christopher Reeves.

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