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Thursday, December 25, 2025

THE WAR YEARS (1942- 1945): "THE GOLDEN AGE OF PHILIPPINE THEATER"/ NOVEMBER 7, 14, 21 AND 28, 1942

Almost all the major movie theaters had their regular revue companies, but the big name stars like Rogelio de la Rosa, Gregorio Ticman, Rosa Aguirre, and Leopoldo Salcedo were appearing in the big theaters. Perhaps Lou Salvador's group was the biggest of them all, appearing at one time or other in three different theaters---  the Dalisay, Strand, and the Palace. Thus the stage entertainment groups mushroomed one after another and all of them enjoyed capacity audiences since there was no rival entertainment. 

(Source: Philippine Studies: Historical and Ethnographic Viewpoints Volume 29 Number 1 Article 6 10-24-2018 Philippine Stage Performances During the Japanese Occupation by Motoe Terami Wada)



(The Tribune, November 7, 1942)


(The Tribune, November 14, 1942)


(The Tribune, November 21, 1942)


(The Tribune, November 28, 1942)

Wednesday, December 24, 2025

THE WAR YEARS (1942- 1945): "THE GOLDEN AGE OF PHILIPPINE THEATER"/ OCTOBER 10, 17, 24 AND 25, 1942

What made show business so profitable during the Japanese occupation? It may be because this was an abnormal period. People had a compulsion to live and enjoy, as if any moment would bring death. They needed entertainment. At the same time the streets were full of movie stars and directors who were deprived of work with the closing down of the film studios. They also had to earn a living, and many formed their own theater groups. The fact that big name movie stars made personal appearances on the stage was one of the strongest reasons for the popular acceptance of stage shows.

It was not until the middle of 1942 that the new stage groups began to organize. One of the first to emerge was the Filipinas Revue headed by Joe Climaco which opened on 23 May 1942. They had regular shows at the Life Theater and its featured stars were Katy de la Cruz, Tugo, Pugo, Lilian Velez, and Bimbo Danao. Later, many big name stars, such as Rogelio de la Rosa and Norma Blancaflor, joined them. It was called "Filipinas Revue" because it was a subtle reminder to the audience that the
Philippines was for the Filipino.

Others followed: The Sampaguita Revue headed by Lou Salvador at the Dalisay with its stars, Al Johnson, Angel Esmeralda, and Vicente Ocampo. At the Avenue, the Silos Follies headed by Manuel Silos presented music and comedy until Lamberto Avellana's Philippine Artists League took over in September and presented their first show "Tropicana." They had Dianna Prieto, Leopoldo Salcedo, and Mystery Singer as regular artists. The Lyric started with Thelma's Stage Show in September with Rosario Moreno, Ben Rubio, Martha Dizon, and Ruth Reyes. A few months later United Artists, headed by Ramon Estella, took over.

(Source: Philippine Studies: Historical and Ethnographic Viewpoints Volume 29 Number 1 Article 6 10-24-2018 Philippine Stage Performances During the Japanese Occupation by Motoe Terami Wada)



( The Tribune, October 10, 1942)


(The Tribune, October 17, 1942)


(The Tribune, October 24, 1942)


(The Tribune, October 25, 1942)

Tuesday, December 23, 2025

THE WAR YEARS (1942- 1945): "THE GOLDEN AGE OF PHILIPPINE THEATER"/ SEPTEMBER 1942

Amid the uncertainties, fans flocked to theaters to see their favorite stars perform live. With film negatives in short supply, stage plays became the lifeblood of those in the entertainment industry. New plays and shows were scheduled, and staged week after week.



September 5, 1942


September 12, 1942


September 12, 1942


September 19, 1942


September 25, 1942

Saturday, December 20, 2025

THE WAR YEARS (1942- 1945): "THE GOLDEN AGE OF PHILIPPINE THEATER"/ AUGUST 1942

With the disappearance of negatives and raw stock from the shelves, most movie people transferred to the stage. Lamberto Avellana, Gerardo de Leon, Manuel Conde, Ramon Estella, Manuel Silos, Tor Villano and Gregorio Fernandez were some of the directors who worked on new plays, week after week. According to Avellana, “this was the golden age of Philippine theater.”

Some of these plays eventually got produced as movies in the post-war era. "Limpia Bota" (Shoeshine), the story of Ernesto Bohol, a former shoeshine boy who became a tycoon, started as musical at the Metropolitan. Manuel Conde’s "Ikaw Kasi" was a stage smash before it became a fifties box-office success for LVN. Bert Avellana’s Philippine Artist League first presented "Tandang Sora" before shooting it as a movie. Ramon Estella’s 1946 movie, "Angelus," was an adaptation of his stage play "Ave Maria."

Source: “War and its Aftermath in Philippine Cinema by Agustin Sotto


August 1, 1942


August 15, 1942


August 22, 1942


August 29, 1942

THE WAR YEARS (1942- 1945): ESCOLTA, MARCH 16, 1942


The Tribune, March 16, 1942

Friday, December 19, 2025

THE WAR YEARS (1942- 1945): LEOPOLDO SALCEDO, ESTER MAGALONA, CARLOS PADILLA, DEANA PRIETO, ROLANDO LIWANAG, MARY WALTER, TEDDY ALIERMO, LILIAN LEONARDO, CECILIO JOAQUIN, EDDIE INFANTE, MANUEL ELORIAGA, JUAN RODRIGUEZ, RAMONA PALMA, RAMON ROY, JOSE LUZ BERNARDO, NITA CARMONA, NARDO ZAMORA, JOSE MAXIMO IN "PRINCIPE TEƑOSO" (1942)

In a videotaped interview, Manuel Conde recounted the problems of shooting "Principe TeƱoso." There was a scarcity of film stock as the local Kodak store had been looted by the rig-drivers of Binondo. However, they were able to salvage a few rolls from the stables. There was also severe film censorship. The Japanese demanded that every form of entertainment--- movies as well as stage plays and vaudeville---carried some form of Japanese propaganda. Conde’s problem was that there were no Japanese during the time of Principe TeƱoso. How could you inject propaganda in a 19th century setting? He finally solved it by stamping the glass of milk the princess was drinking with a trademark: Made in Japan.

Source: “War and its Aftermath in Philippine Cinema by Agustin Sotto


"Principe TeƱoso" (1942)
LVN Pictures, Inc.
Release Date October 3, 1942/ Ideal Theater
Music Jian Silos, Jr., Francisco Buencamino, Sr. and Jr.
Direction Manuel Conde
Cast Leopoldo Salcedo, Ester Magalona, Carlos Padilla, Deanna Prieto, Rolando Liwanag, Mary Walter, Teddy Aliermo, Lilian Leonardo, Cecilio Joaquin, Eddie Infante, Manuel Eloriaga, Juan Rodriguez, Ramona Palma, Ramon Roy, Jose Luz Bernardo, Nita Carmona, Nardo Zamora, Jose Maximo


Thursday, December 18, 2025

THE WAR YEARS (1942- 1945): ELSA ORIA, FRED CORTES, CARLOS PADILLA, DEANNA PRIETO IN "NIƑA BONITA" (1942)


"NiƱa Bonita" (1942)
LVN Pictures, Inc.
Release Date June 19- July 2, 1942/ Dalisay Theater
Cast Elsa Oria, Fred Cortes, Carlos Padilla, Deanna Prieto



 

Wednesday, December 17, 2025

THE WAR YEARS (1942- 1945): ROGELIO DE LA ROSA, NORMA BLANCAFLOR, WITH PUGO & TOGO, CELIA MORENO IN "ANONG GANDA MO" (1942)


"Anong Ganda Mo" (1942)
RDR Productions
Release Date May 9, 1942/ Life Theater
Direction Gerardo 'Gerry' de Leon
Cast Rogelio de la Rosa, Norma Blancaflor, with Pugo & Togo, Celia Moreno



Tuesday, December 16, 2025

THE WAR YEARS (1942- 1945): LEOPOLDO SALCEDO, MILA DEL SOL, DINA VALLE, WITH BEN RUBIO, GREGORIO TICMAN, PRECIOSO PALMA, EXEQUIEL SEGOVIA, ZARI, FELIX TORRES, DANNY FUENTES IN "CAVITENO" (1942)


"Caviteno" (1942)
LVN Pictures, Inc.
Release Date March 12- April 3, 1942/ Dalisay Theater
Music Juan Silos, Jr.
Written and Directed by Manuel Conde
Cast Leopoldo Salcedo, Mila del Sol, Dina Valle, with Ben Rubio, Gregorio Ticman, Precioso Palma, Exequiel Segovia, Zari, Felix Torres, Danny Fuentes

Monday, December 15, 2025

THE WAR YEARS (1942- 1945): ROGELIO DE LA ROSA, AMPARO KARAGDAG, WITH PRECIOSO PALMA, JAIME CASTELLVI, VIRAY, BAYANI CASIMIRO AND JOSE CRIS SOTO IN "CABALLERO" (1942)


"Caballero" (1942)
RDR Productions
Release Date Mach 1- 25, 1942/ Life Theater
Story Domingo Raymundo
Direction Gregorio Fernandez
Cast Rogelio de la Rosa, Amparo Karagdag/ with Precioso Palma, Jaime Castellvi, Viray, Bayani Casimiro and Jose Cris Soto



Rogelio de la Rosa in "Caballero" (1942)

Sunday, December 14, 2025

THE WAR YEARS (1942- 1945): JAPANESE TROOPS ENTER CITY (MANILA)/ JANUARY 3, 1942

THE WAR YEARS--- Japanese bombs fell on Intramuros on December 8, 1941, about the same time as the attack on Pearl Harbor. There was panic in Manila and several of the citizenry evacuated to safer grounds.

But for the movie industry, it was business as usual. Although a few moviehouses closed, a majority opted to stay open. There were no new Filipino movies shown, not until after the arrival of the invaders did the situation “normalize.”

Manila was declared an open city and the Japanese moved in on January 2, 1942. It was only then that all of the moviehouses closed--- to resume operations a week later. Movie companies were allowed to operate by the Japanese High Command under the supervision of the Central Booking Exchange, as the new rulers felt the need for a program of continuing entertainment in order to placate the people.

The movie fare for the next three years was primarily reruns of unpoliticized Hollywood and Tagalog films. Bette Davis and Greta Garbo movies were shown along with those of the top Filipino stars. Starting 1943, German and Japanese feature films and documentaries were imported--- to name a few--- "The Sky is Blue," "Currents of Youth," "Women of Japan" and numerous coverages of sports events.

There were several Filipino movies nearing completion just before the war--- Caballero, Anong Ganda Mo, Caviteno, Nina Bonita, Princess Urduja, Landas na Ginto. These were shown during the Japanese Occupation either almost complete or unfinished. Two films were produced during these troubled times--- LVN’s “Tiya Juana” and "Principe Tenoso," Manuel Conde’s version of the popular korrido, an epic poem about a prince disguised as a deformed beggar. Another unfinished film was shown right after the war with additional scenes shot after liberation, Sampaguita’s “Ang Tagala” (The Tagalog Woman).

(From the article, “War and Its Aftermath in Philippine Cinema” by Agustin ‘Hammy’ Sotto)

JAPANESE TROOPS ENTER CITY (JANUARY 3, 1942)

--- Soldiers Aid Police in Patrolling City — Formal Occupation Being Arranged - Japan Troops Welcomed ---

Local newspapermen were among the first to contact the advance units of the twin forces of the Japanese army of occupation in the north and south before they reached Manila yesterday.

Through an Interpreter, the commanding officer of the advance units in ParaƱaque gave an indication of the policy of the army of occupation toward the civilian population within the metropolitan open city area. He said; "We do not propose to interfere with civilian activities nor molest individuals unless they commit untoward acts against us. Those creating disorder will be dealt with as individual cases." An official of the Japanese consulate said, on the other hand, "Your peso will keep its value. Wait patiently for the disclosure of our plans."

The advance guard of the army of occupation from the south arrived quietly at 2 a.m, yesterday in ParaƱaque. The main force followed and encamped south of the ParaƱaque bridge, while a detachment crossed the bridge and established itself on the north side to regulate traffic and question persons desiring to cross the bridge.

A young Japanese in civilian clothes, apparently an officer, and several soldiers were on sentry duty on the north approach of the ParaƱaque bridge. They allowed civilians to cross the bridge to Manila or to the south. Japanese Consul General K.Nihro and members of his staff contacted the troops of the advance units at ParaƱaque. Local Japanese released from internment camps also arrived in ParaƱaque to serve as interpreters and guides in the city. Approximately 60 soldiers formed the advance guard of the Japanese forces moving towards Manila from the north which leached Caloocan, Rizal, yesterday morning.

They had to skirt east through the Novaliches road to reach Caloocan, and they rested for several hours in this town. They advised people carrying bundles whom they met along the road to return to the city. "Go home and be at peace," said an officer In English to refugees he met. Civilians were not harmed, but were searched for firearms. The ranking officer of the spearhead, whose name and rank were not revealed, reached Caloocan early in the afternoon and rested for several hours in the deserted residence of Dr. Fernando.

Fifteen bicycle troops who commandeered a truck they encountered on the way formed the leading patrol. They had some food and drinks at a private residence in Caloocan at the invitation of the owner. Their ranking officer arrived later in a commandeered private automobile as his own car had to be abandoned because of blown up bridges. Officers of the  detachment explained that when his men want something they will purchase it in Philippine currency. One of their trucks obtained gasoline at a gasoline station in Balintawak and offered to pay in Philippine money.

The Japanese soldiers commandeered several private cars, but let most vehicles passing along the Caloocan-Novaliches road through. Some rested along the roadside, while others guarded the house where their commanding officer rested awhile. They mounted a machinegun on the top of the truck they commandeered.  

(The Tribune, January 3, 1942)

Saturday, December 13, 2025

MORE ON PRE-WAR TAGALOG MOVIES: PARALUMAN, FERNANDO POE IN "PUTING DAMBANA" (1941)

"They mend broken hearts... but their own hearts are broken... They save people from sickness and disasters, but they can not save themselves from unhappiness... This is the inside story of the women and men in white who make the world happy at the expense of their own welfare!" says the ad in this 1941 drama, "Puting Dambana," a sequel to "Bayani ng Buhay."

The movie, directed by Eduardo de Castro, starred Paraluman and Fernando Poe. It was released and shown at Dalisay theater, November 28, 1941, and a week after, Japan attacked Pearl Harbor, December 7, 1941. 


"Puting Dambana" (1941)
X'Otic Films, Inc.
Release Date November 28, 1941/ Dalisay
Direction Eduardo de Castro
Cast Paraluman, Fernando Poe
(Image, courtesy of Pinoy Kollektor, no movie ad available)

MORE ON PRE-WAR TAGALOG MOVIES: ESTER MAGALONA, FRED CORTES, DEANNA PRIETO, WITH GREGORIO TICMAN, PRECIOSO PALMA, AMELITA SOL, CECILIO JOAQUIN, FERNANDO ROYO, ARMANDO VILLA, VICENTE OCAMPO, FIDEL DE CASTRO, CRESENCIA (DIMPLES) ALIGADA (1941)/ UPDATED


"Ikaw Pala" (1941)
LVN Pictures
Release Date: November 21- 27 1941/ Dalisay Theater
Music F. Buencamino, Jr.
Story Jovita Martinez Memije
Director Lamberto V. Avellana
Cast Ester Magalona, Fred Cortes, Deanna Prieto, Gregorio Ticman, Precioso Palma, Amelita Sol, Cecilio Joaquin, Fernando Royo, Armando Villa, Vicente Ocampo, Fidel de Castro, Cresencia (Dimples) Aligada


"Movie flyers have been used by theater owners as promotional ads to drum up business for movies. They would print them up from materials provided by the studio, adding information on local screening times and locations. Although they were cheaply produced, many of the flyers were quite nicely designed and are now considered highly collectibles. In many cases the original films have been lost, making the surviving flyers the only visual record of numerous movies."

MORE ON PRE-WAR TAGALOG MOVIES: CORAZON NOBLE, ELY RAMOS IN "BALATKAYO" (1941)


"Balatkayo" (1941)
Sampaguita Pictures
Release Date November 14, 1941/ Dalisay Theater
Cast Corazon Noble, Ely Ramos
(Image, from internet source, 
no movie ad available)

Thursday, December 11, 2025

MORE ON PRE-WAR TAGALOG MOVIES: MILA DEL SOL, FRED CORTES, ESTER MAGALONA, VICENTE OLIVER, DEANNA PRIETO, BEN RUBIO, WITH CECILIO JOAQUIN, MIGUEL ANZURES, ROSARIO LAM, CANUPLIN, REGIO VILLA, JUAN RODRIGUEZ IN "IBONG ADARNA" (1941)/ UPDATED

LVN Pictures. Inc. contributes an important chapter to the well-nigh unimpressive history of the Philippine movies with the production of its third anniversary picture "Ibong Adarna", which is scheduled to open today at the Dalisay theatre. Adapted from that popular Tagalog legend of the same title, "Ibong Adarna", filmed in varicolor, is the most extraordinary picture to date ever produced in the Philippines.

Mila del Sol, Fred Cortes, Ester Magalona, Vicente Oliver, Deanna Prieto and Ben Rubio compose the stellar cast, supported by Cecilio Joaquin, Rosario Lam, Canuplin, Juan Rodriguez, Regio Villa and thousands of extras. Vicente Salumbides who undertook the three-sided task adapting the story on the screen, writing the screen play and directing the production fully justifies his great ability as a showman. Manuel Conde shares good mention in the technical staff for his part as technical supervisor.

"Ibong Adarna" is fantastic as well as spectacular. As much it is a film novelty of the highest order, which will appeal to both young and old and even to the most fastidious moviegoer.

The story deals with three brother-princes who set out to look for the magic bird, which according to the wise men, will prove the only remedy to their ailing father. Romance, dramatic intrigue, wonderful acts, glorious music, specially composed for the picture by Francisco Buencamino Sr. and Jr., mass scenes featuring thousands of extras, aside from the many spectacular and fantastic details, highlight this ambitious LVN production. It can well be adjudged a screen masterpiece, but most of all it gives the Filipino motion picture business a good top toward modern film technique.

LVN Pictures, Inc., sticking to its policy of giving the movie public the best kind of screen entertainment possible, did not toil for over six months and spend enormous sum of money in producing "Ibong Adarna" for nothing. So you'll see and maybe you'll say "I thought such a thing couldn’t happen here".  (The Tribune, October 17, 1941)

For the first time in 1941 color was introduced in local cinema via Ibong Adarna produced by LVN Pictures. The process, however, did not use actual color film negative; the colors were hand-painted, frame-by-frame, on certain scenes to depict an enchanted bird in all its rainbow glory.


"Ibong Adarna" (1941)
LVN Pictures
Release Date: October 17-28, 1941Dalisay Theater
Music Francisco Buencamino Sr. and Jr.
Technical Supervision Manuel Conde
Director Vicente Salumbides
)
Cast Mila del Sol, Fred Cortes, Ester Magalona, Vicente Oliver, Deanna Prieto, Ben Rubio, with Cecilio Joaquin, Miguel Anzures, Rosario Kam, Canuplin, Regio Villa, Juan Rodriguez and a thousand others



Wednesday, December 10, 2025

MORE ON PRE-WAR TAGALOG MOVIES: ROSA DEL ROSARIO, ROGELIO DE LA ROSA, WITH SYLVIA ROSALES, BEN RUBIO, FERNANDO ROYO, ANGELITA (RHUMBA) REY, JOSE CRIS SOTO AND PUGO & TOGO IN "ANG MAESTRA" (1941)/ UPDATED


"Ang Maestra" (1941)
RDR Productions
Release Date October 15, 1941/Life Theater
Story Rogelio de la Rosa
Music Conrado Conde and Tito Arevalo
Direction Gerardo de Leon
Cast Rosa del Rosario, Rogelio de la Rosa, with Sylvia Rosales, Ben Rubio, Fernando Royo, Angelita (Rhumba) Rey/ Featuring Jose Cris Soto, Pugo and Togo



What gimmick did the producer of RDR Productions’ "Ang Maestra" (1941) resort to in order to promote the movie?

Matinee idol Rogelio de la Rosa, who was both the male lead star and producer of the movie, wrote a personal letter to schoolteachers all over the country exhorting them to promote the movie not only to their students but likewise to their students’ families and neighbors as well. On a nationwide scale, that would mean millions of potential filmgoers. No wonder "Ang Maestra" became one of the most successful films of the prewar period, not only in terms of box-office but likewise from a critical standpoint too
. (Amadis Ma.Guerrero)
(Source: A Movie Album Quizbook by Jessie B. Garcia)

MORE ON PRE-WAR TAGALOG MOVIES: ARSENIA FRANCISCO, ANGEL ESMERALDA, YOLANDA MARQUEZ, WITH RAQUEL CARO, MARTINA JIMENEZ, BEN RACELIS, MARCELA GARCIA, LEO VIBAR, CITA DELIA, PERFECTA CARPIO, NENITA NAVARRO, CANUPLIN, SOTO AND BAYANI IN "KUNG KITA'Y KAPILING" (1941)/ UPDATED


"Kung Kita'y Kapiling" (1941)
AZ (Acuna/Zaldarriaga) Productions, Inc.
Release Date: October 10-16, 1941Dalisay Theater
Music Constancio De Guzman
Story Susana De Guzman
Director Tor Villano
Cast Arsenia Francisco, Angel Esmeralda, Yolanda Marquez, Raquel Caro, Martina Jimenez, Ben Racelis, Marcela Garcia, Leo Vibar, Cita Delia, Perfecta Carpio, Nenita Navarro, Canuplin, Soto and Bayani



"Movie flyers have been used by theater owners as promotional ads to drum up business for movies. They would print them up from materials provided by the studio, adding information on local screening times and locations. Although they were cheaply produced, many of the flyers were quite nicely designed and are now considered highly collectibles. In many cases the original films have been lost, making the surviving flyers the only visual record of numerous movies."

Tuesday, December 9, 2025

MORE ON PRE-WAR TAGALOG MOVIES: FERNANDO POE, PARALUMAN, MONA LISA, AMANDING MONTES, SALVADOR ZARAGOZA, MANUEL LAREDO, PATRING CARVAJAL, JOSE TRONI, ARMANDO CRIS, JUANITO LAZAGA, MATTY TORRES, PEDRO FAUSTINO, ENRIQUE H. DAVILA IN "PALARIS" (1941)


"Palaris" (1941)
X'Otic Films, Inc.
Release Date October 2, 1941/ Dalisay Theater
In Charge of Production Eduardo de Castro
Direction Garcia Verches
Cast Fernando Poe, Paraluman, Mona Lisa, Amanding Montes, Salvador Zaragoza, Manuel Laredo, Patring Carvajal, Jose Toni, Armando Cris, Juanito Lazaga, Matty Torres, Pedro Faustino, Enrique H. Davila, "Royal Trio", Monchito, Teresita Quintana, Teody Aliermo, Fausto Garcia


(Image, courtesy of Pinoy Kollektor)

MORE ON PRE-WAR TAGALOG MOVIES: CARMEN ROSALES, ROGELIO DELA ROSA, WITH PACITA DEL RIO, TEDDY BENAVIDES, PRECIOSO PALMA, ROSA AGUIRRE, ENGRACIO IBARRA, AMELITA SOL, PACO ZAMORA, PEDRO CRUZ, FRANCO GARCIA, NARCISO LIMSON IN "TAMPUHAN" (1941)/ UPDATED


"Tampuhan" (1941)
Sampaguita Pictures
Release Date September 19- October 1, 1941Dalisay Theater
Director Lorenzo P. Tuells
Cast Carmen Rosales, Rogelio dela Rosa, Pacita Del Rio, Teddy Benavides, Precioso Palma, Rosa Aguirre, Engracio Ibarra, Amelita Sol, Paco Zamora, Pedro (Tembong) Cruz, Franco Garcia, Narciso Limson






(Image, courtesy of Pinoy Kollektor)

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