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Wednesday, January 12, 2011

RARE PRE-WAR TAGALOG MOVIE FLYERS # 1: "LUHA" (1932)


"Luha" (1932)
Jose Nepomuceno Production/Malayan Production
Release Date: September 2-6, 1932/ Tivoli Theater
Director Dr. Fausto Galauran
Cast Rosa Rivera, Jaime Castelvi, Francisco Zamora, Violeta Del Prado


"Movie flyers have been used by theater owners as promotional ads to drum up business for movies. They would print them up from materials provided by the studio, adding information on local screening times and locations. Although they were cheaply produced, many of the flyers were quite nicely designed and are now considered highly collectibles. In many cases the original films have been lost, making the surviving flyers the only visual record of numerous movies."

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