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Friday, January 4, 2013

THE FIFTIES # 172: PANCHO MAGALONA AND RITA GOMEZ IN F.V. COCHING'S "MALDITA" (1953)


 "Maldita" (1953)
Sampaguita Pictures
Release Date October 2- 11, 1953
Story Francisco V. Coching
Direction Enrique Moreno (or Eddie Romero)
Cast Pancho Magalona, Rita Gomez, Boy ALano, Tony Cayado, Bella Flores, Aruray, Martin Marfil 

 

When Sampaguita was in the process of scouting for an actress to play the role of Maldita, another popular F.V. Coching character in Pilipino Komiks, Coching insisted on Rita Gomez, whom he had seen in the Gerry de Leon film, Ang Sawa sa Lumang Simboryo (based on Amado Yasona komiks serial). His choice could not have been more apt as the film went on to become one of the top moneymakers in 1953. Gomez was herself on her way to becoming a fine performer, as attested to by her Famas Best Actress award in the 1958 adaptation of another Coching komiks serial Talipandas, playing the character of the bar girl with a heart of gold, which was also one of the country’s official entries to the Asian Film Festival that year.

"Maldita"
Story and penned by Franscico V. Coching
Serialized in Pilipino Komiks/ 1953

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