Sampaguita Pictures was established in 1937 and was hit by a huge fire in 1951 with hundreds of film prints destroyed. The movie, Roberta starring Tessie Agana in her first lead role as a battered child, became one of the sensational hits of the year and saved the company from bankruptcy. The movie had its Premiere Night on March 1, 1951 witnessed by a record-breaking crowd of 7,636 people at Life Theater with a 800 to 1,000 seating capacity. It went on to shatter box-office records at the tills during its regular run, with the following astronomical figures, unprecedented that time---First Day- 15,527 people; Second Day-15,962; Third Day- 19,603; Fourth Day- 14,201. Ticket rates that time: Orchestra- 1.50/ Balcony- 2.50/ Loge- 3.50.
Scheduled for exhibition that week are two movies from rival studios--- LVN Pictures' Pulo ng Engkanto and Premiere Productions' Kapitan Bagwis.
"Pulo ng Engkanto" (1951)- Stars Lilia Dizon, Pugo & Togo, Alfonso Carvajal/ Directed by Oscar del Rosario
"Kapitan Bagwis" (1951)- Stars Efren Reyes, Anita Linda, Lopito, Oscar Keesee, Patria Plata/ Directed by Cesar Gallardo
Hollywood movies, as always, dominated the scene with movies like "A Life of Her Own," starring Lana Turner and Ray Milland; "Operation Pacific" with John Wayne; "Branded' with Alan Ladd and "Halls of Montezuma" with Richard Widmark.
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