RARE PRE-WAR TAGALOG MOVIE FLYERS # 29: ESTER MAGALONA, FRED CORTES, DEANNA PRIETO IN LAMBERTO V. AVELLANA'S "IKAW PALA" (1941)

"Ikaw Pala" (1941)

LVN Pictures
Release Date: November 21- 27 1941/ Dalisay Theater

Music F. Buencamino, Jr.
Story Jovita Martinez Memije

Director Lamberto V. Avellana
Cast Ester Magalona, Fred Cortes, Deanna Prieto, Gregorio Ticman, Precioso Palma, Amelita Sol, Cecilio Joaquin, Fernando Royo, Armando Villa, Vicente Ocampo, Fidel de Castro, Cresencia (Dimples) Aligada

"Movie flyers have been used by theater owners as promotional ads to drum up business for movies. They would print them up from materials provided by the studio, adding information on local screening times and locations. Although they were cheaply produced, many of the flyers were quite nicely designed and are now considered highly collectibles. In many cases the original films have been lost, making the surviving flyers the only visual record of numerous movies."