RARE PRE-WAR TAGALOG MOVIE FLYERS # 4: "ASAHAR AT KABAONG" (1937)

"Asahar at Kabaong" (1937)
Filippine Films Production

Release Date: October 1, 1937/ Fox Theater

Director Gregorio Fernandez
Cast Rosa Del Rosario, Jose Padilla, Jr., Angelita Rey, Gregorio Fernandez, Consuelo Ruiz

"Movie flyers have been used by theater owners as promotional ads to drum up business for movies. They would print them up from materials provided by the studio, adding information on local screening times and locations. Although they were cheaply produced, many of the flyers were quite nicely designed and are now considered highly collectibles. In many cases the original films have been lost, making the surviving flyers the only visual record of numerous movies."