PEPE PIMENTEL IN "KUARTA O KAHON"- TV SHOW Circa 60s- 90s

Definitely, the longest-running TV game show, Kuarta O Kahon was aired from the 60s to 90s.

Before "Eat Bulaga's" Laban O Bawi or "Wowowee's" Pera O Bayong, there was "Kuarta O Kahon." It was "the game show" for 38 years, starting in 1962.
The man behind it is Mr. Entertainment himself, Pepe Pimentel.
On the landmark "Kuarta o Kahon," he says "It was copied from "Bidding The Box," an American TV show during the 50s. It was originally titled "Mahiwagang Kahon," a prime-time radio show hosted by Jaime dela Rosa and produced by Alto Broadcasting System, which was owned by Antonio Quirino. When CBN bought ABS, they got me to handle the show as host and producer. It was basically a quiz show, where all the participants were professional contestants, meaning they were the same winners in all the other quiz shows. So, after almost two years, the show was cancelled.

"But I believe in it," he says. "No one owned its format, so I decided to produce it myself for KBS in 1962 as "Kuarta O Kahon." I transformed it into a family show, where participants would come from all over the nation. I invited them by mail. Plus, I made sure that the contestants were genuine, and the winners would get their exact prizes."

Excerpt from the article Blast from the Past by Gypsy Baldovino/ Manila Bulletin/ February 18, 2007