THE SEXY LITA "ALEMBONG" GUTIERREZ

Alembong (1958)- Stars Leroy Salvador, Lita Gutierrez (Launching Movie), Linda Roxas, Rey Ruiz/ Featuring Reycard Duet/ Directed by Fred Daluz

For Maria Dolores Gutierrez of Laoag, Ilocos Norte, stardom came by way of a visit to the LVN publicity office in 1955. She was sixteen, just out of high school. She had come to Manila to find a job and had been hired as a receptionist in the office of a movie magazine. She and another girl from the magazine went to LVN one day to get publicity stills for the latest film of Nida Blanca.

Doña Sisang was puttering in the garden when she saw them and expressed interest in the Ilocana mestiza. “I had kinky hair then and was very chubby,” Ms. Gutierrez remembers. Language proved to be her undoing, however, for when the Old Lady asked her how good her Tagalog was, she couldn’t tell a lie. She was told to brush up on her Tagalog, and come back when she felt she knew enough.

“I was afraid, I had no confidence,” says Ms Gutierrez of that first meeting with Doña Sisang. Meanwhile, she quit her magazine job and went to work at the Bureau of Public Libraries for a year, all the while dreaming of a movie career. Sometime then she went to the Tropicana Studios in Malabon, which the stars patronized, and had her best angles taken. She sent a copy to Doña Sisang.

In a few days a talent scout was at her doorstep with the message that the LVN boss wanted to see her. She was given a three-year contract which promised her more than she could ever hope to earn from an office job. Two and half years after she signed the contract, Lita Gutierrez became a full-fledged star. The movie--- “Alembong.”

Alembong/ 1958- Lita Gutierrez in a sexy and tempting pose that gave her the nickname "Alembong" (meaning flirt). Also in photo were Leroy Salvador, Lucita Soriano and comedian Bentot.

Source: Doña Sisang Filipino Movies/ 1977

Easy Ka Lang, Padre! (1956)- Stars Nida Blanca, Nestor de Villa, Lita Gutierrez, Willie Sotelo/ Directed by F.H. Constantino

Left- Ganyan Ka Pala (1956)- Stars Nida Blanca, Nestor de Villa, Lita Gutierrez, Willie Sotelo/ Directed by F.H. Constantino

Right- Kalyehera (1957)- Stars Nida Blanca, Nestor de Villa, Milagros Naval, Lita Gutierrez/ Introducing Rey Ruiz/ Directed by Fred Daluz

Left- Phone Pal (1957)- Stars Nenita Vidal, Manding Claro, Lita Gutierrez, Val Castelo/ Directed by F.H. Constantino

Right- Sebya, Mahal Kita (1957)- Stars Nida Blanca, Nestor de Villa, Lita Gutierrez, Val Castelo/ Introducing Rey Ruiz/ Directed by F.H. Constantino

Anak ni Waray (1958)- Stars Nida Blanca, Nestor de Villa, Lita Gutierrez, Bernard Bonnin/ Directed by F.H. Constantino

Left- Teen-age Crush (1960)- Stars Tessie Quintana, Eddie Rodriguez, Lita Gutierrez, Manding Claro, Luz Valdez/

Right- Asiong Meets Alembong (1962)- Stars Joseph Estrada, Lita Gutierrez, Melinda Molina, Oscar Roncal, Vic Diaz, Vicente Liwanag/ Directed by Herminio 'Butch' Bautista

Lagay Muna (1962)- Stars Eddie Mesa, Lita Gutierrez, Linda Montesa and Chiquito/ Directed by Natoy Catindig