Video 48: JOSEPH 'ERAP' ESTRADA - Early Movie Ads 50's and 60s

José Marcelo Ejército was born in Tondo , one of the poorest parts of Manila. Dropping out of college and involvement in a street gang so displeased his family that they forbade him from using his family name. He adopted the surname "Estrada" (Spanish for 'road') as a last name. As an actor he acquired the nickname "Erap" (from the reversed spelling of pare, Filipino slang for 'pal' or 'buddy'). He played the lead role in more than 100 movies, and was producer of over 70 films. He was the first FAMAS Hall of Fame awardee for Best Actor (1981) and also became a Hall of Fame award-winner as a producer (1983). He often played heroes of the downtrodden classes, which gained him the admiration of a lot of the nation's many unschooled and impoverished citizens. This later proved advantageous to his political career.