Monday, January 21, 2013

RARE PRE-WAR TAGALOG MOVIE FLYERS # 34: ROGELIO DE LA ROSA AND LUCITA GOYENA IN "TENIENTE ROSARIO" (1937)


 "Teniente Rosario" (1937) 
Parlatone Hispano-Filipino, Inc. 
Release Date June 17, 1939/ Fox & Savoy 
Direction Octavio Silos 
Cast Lucita Goyena, Rogelio de la Rosa, Andres Centenera, Silvia Rosales, Precioso Palma, Teddy Benavides 
Image courtesy of Pinoy Kollektor


"Movie flyers have been used by theater owners as promotional ads to drum up business for movies. They would print them up from materials provided by the studio, adding information on local screening times and locations. Although they were cheaply produced, many of the flyers were quite nicely designed and are now considered highly collectibles. In many cases the original films have been lost, making the surviving flyers the only visual record of numerous movies."

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