"Here's the greatest fiction ever conceived of tomorrow's Philippines. A tremendous story, vibrant with patriotism, musical romance. stirring pathos and rib-tickling comedy!" says the ad in this 1938 musical, "Madaling Araw."
The movie, directed by Carlos Vander Tolosa, starred Elsa Oria, Ely Ramos, Yolanda Marquez, Teddy Benavides, Ernesto la Guardia, Precioso Palma, Manuel Eloriaga, Nati Rubi, Billy Vizcarra, Exequiel Segovia, Joaquin Gavino.
It was released and shown at Grand Theater, October 11, 1938.
"Madaling Araw" (1938)
Sampaguita Pictures Inc.
Cast Elsa Oria, Ely Ramos, Yolanda Marquez, Teddy Benavides, Ernesto la Guardia, Precioso Palma, Manuel Eloriaga, Nati Rubi, Billy Vizcarra, Exequiel Segovia, Joaquin Gavino
Release Date: October 11-25, 1938/ Metropolitan Theater
Director Carlos Vander TolosaCast Elsa Oria, Ely Ramos, Yolanda Marquez, Teddy Benavides, Ernesto la Guardia, Precioso Palma, Manuel Eloriaga, Nati Rubi, Billy Vizcarra, Exequiel Segovia, Joaquin Gavino
"Movie flyers have been used by theater owners as promotional ads to drum up business for movies. They would print them up from materials provided by the studio, adding information on local screening times and locations. Although they were cheaply produced, many of the flyers were quite nicely designed and are now considered highly collectibles. In many cases the original films have been lost, making the surviving flyers the only visual record of numerous movies."




Most pre-war movies of Sampaguita Pictures were remade after the war like "Madaling Araw" (Susan Roces, Amalia Fuentes, Juancho Gutierrez, Romeo Vasquez starred in the remake), "Paruparong Bukid" (Gloria Romero, Luis Gonzales starred in the remake),"Mapait Na Lihim", "Alipin Ng Palad", etc. Simon, sana ipost mo rin yung mga remakes ng mga pre-war movies.
ReplyDeleteNice observation James! Salamat!
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